Founder and YouTube Content Creator at Play Hurling
December 2014 - Present | Toronto & Los Angeles
I created Play Hurling as a way to spread the Irish sport hurling to a global audience through online videos.
What is hurling?
Hurling is an Irish sport that combines the skills of field hockey, lacrosse, and baseball. It is played using a wooden stick, called a hurl or a hurley, and a leather ball that is similar to a baseball, called a sliotar, in an exciting and fast-paced field game.
Hurling is a 3000-year-old Irish game and is the fastest field game in the world. It’s made up of 3 simple elements: a hurl, a leather ball (called a sliotar), and a player.
If you would like to learn more about hurling, make sure to check out my YouTube channel and subscribe: https://www.youtube.com/channel/UCFV-1-CTWdRI_7EpDj6IL6w
Overall mission: spread the game of hurling to an international audience.
Short term: Increase North American awareness of hurling.
Medium term: Make hurling more accessible to North Americans through online skills training and a hurling club finder.
Long term: Grow the member size of US and Canadian hurling clubs.
Achievements to date:
-2 of my videos rank on first page of YouTube for the search term "hurling"
-203,851+ overall YouTube views
-1,022+ YouTube subscribers
-Top video views: 63,484+ views
-Twitter followers: 2,200+
-PlayHurling.com: Domain Authority: 12; Page Authority: 22
-Page views: 8,916; 29.38% traffic is from US
-Appeared on Boston Herald Radio's sports show, Fargo Street, talking about why people should play hurling.
https://soundcloud.com/bostonherald/4-21-16-david-wogan-sport-of-hurling
-Media exposure: SportsJoe.ie, Joe.ie, Moving2Canada.com, Balls.ie, LaxAllStars.com, IrishExaminer.com, IrishTimes.com, IrishMirror.ie, IrishCentral.com
Content Search Specialist at Reprise Media
October 2014 - May 2016 | Toronto, ON, Canada
SEO & Content marketing:
• Editing and proof-reading content collateral
• Optimizing on-page issues for client accounts
• Creation and editing of SlideShares and PowerPoint presentations
• Keyword research for use in content collateral
Paid search
• Reporting on account performance
o Exporting reports/results from AdWords, Marin, and Mediaminds
• Creating campaign builds and bulk sheets
o Keyword building, ad copy creation, persona development
o Uploading bulk sheets to AdWords Editor
o Exporting different sections from AdWords Editor
• Pacing multiple AdWords and Bing accounts twice a week
• Billing for client payments using Prisma
• Software used: Google Analytics, Adwords, Bing Ads, Mediaminds, Marin, Prisma
• Tools used: KeywordMixer.com, KeywordTool.io, Ubersuggest, SpyFu.com, SEMRush.com
Additional projects:
• Creator of #RepriseLessons for Reprise Media employees to share their lessons as they happen (https://twitter.com/search?f=realtime&q=%23repriselessons&src=typd)
• Created training documents to help with onboarding future search strategists
Online Marketing Specialist at TabbleDabble / QuickTapSurvey
January 2014 - October 2014 | Toronto, ON, Canada
Content marketing strategy development and execution, including:
-Writing/creation, editing, and distribution of blog posts, infographics, ebooks, customer success stories, PowerPoint presentations, and landing page wireframes
-Conducting interviews with subject matter experts for research for content marketing
Online marketing strategy development and execution, including:
-Buyer persona identification and development
-Search Engine Optimization (keyword research and keyword implementation for blog posts and website copy) – to increase Google domain authority
-Website content management on our website platform WordPress
-Marketing auditing and planning research (SWOT analysis, competitive research and market analysis, user needs analysis, and Marketing Mix)
Social media marketing strategy development and execution, including:
-Daily content writing and curation for social media platforms, such as Twitter, Facebook, LinkedIn, and Google+
-Daily monitoring of social media platforms
-Online community engagement and correspondence
Community management and public relations including:
-Answering community questions on business forums, such as Quora
-Reaching out to mobile app reviewers for publicity
-Journalist/media outreach
-Creating, deploying, and measuring email marketing campaigns
Online marketing analysis, including:
-Monitoring website and keyword performance on Google Analytics, Moz Marketing Analytics, QuickSprout Analytics, Google Page Speed Tools, and Google Webmaster Tools
Digital Marketing Specialist at GeneYouIn
June 2013 - December 2013 | Toronto, ON, Canada
Main duties:
• Developed in-depth personas to tailor keywords and content towards specific target markets
• Conducted keyword research based on customer needs and pains to organically attract potential customers to educational content on their WordPress hosted website
• Edited and transformed higher-level medical content into engaging, customer focused blog posts
• Created shareable infographics through Inkscape (Illustrator) to visually summarize blog posts
• Developed a drip email marketing plan to nurture website visitors through the sales pipeline
• Measured results through Google Analytics and Moz, then adjusted the marketing strategy accordingly
• Created copy for Facebook Ads and Google AdWords and created wireframes for associated landing pages
Results:
• Increased average monthly website visits (referred from Google) from 95 visits to 332 visits in 4 months
• Increased Google domain authority from 11 to 15 in 6 months
• Featured on the homepage of SlideShare for a presentation reaching 2187 views
Developing my Self-Brand Everyday at Get David Wogan a Job Campaign
February 2012 - June 2013 | Boston, MA
I created this campaign to aid my job search in Boston and Toronto. I have developed a self-marketing plan by treating myself as a start-up company.
ACCOMPLISHMENTS:
- DONE WITH 1367 VIEWS - Shoot a Hire Me HubSpot Video: http://www.youtube.com/watch?v=LRbA0sq5K2I
- DONE - Develop a Promotional Website: http://wogandavid.wordpress.com
- DONE WITH 53 MEMBERS - Set up a LinkedIn Group: http://www.linkedin.com/groups/Get-David-Wogan-Job-4401169/about?trk=anet_ug_grppro
- DONE WITH 255 VIEWS - Shoot a YouTube Promotional Video: http://www.youtube.com/watch?v=VmXGxa-opq0
- DONE - Develop a VSnap video to engage better with my job prospects: https://www.vsnap.com/me/yKVxaz
Marketing Associate at Ossmo Inc.
January 2012 - February 2012 | Cambridge, MA
Ossmo Inc. is a start-up company located in the Cambridge Coworking Center (C3) in the Cambridge Innovation Center.
I assisted with the launch of a necktie website under the Ossmo ownership: http://www.zaffon.com. This start-up experience allowed me to be a part of the creation of a business concept and assist in its growth into a fully functioning website. I took part in the ideation, promoting, and marketing of Zaffon. Through SEO, we drove traffic to the site through relevant keywords in our written content and blog.
Related link:
http://www.ossmo.com
http://www.zaffon.com
Marketing Consultant at IDEAS Boston conference at the University of Massachusetts Boston
October 2011 - October 2011 | Boston, MA
The IDEAS Boston conference is a yearly conference which includes a number of speakers who are innovative in their own profession. I developed a marketing audit and plan for the IDEAS Boston conference that was held at the University of Massachusetts Boston on October 20th 2011. This unique event featured 16 speakers spanning a vast range of industries, who displayed innovative ways in progressing their profession.
The objectives for this marketing plan included exploring ways to:
⢠Increase exposure for the IDEAS Boston event
⢠Identify new avenues to promote the event
⢠Find ways to better serve attendees during the event
⢠Provide implementable marketing recommendations in respect of the above three points
The marketing audit included tools such as: Micro and Macro Environment Analysis, Porters Value Chain Analysis, Kotler's Marketing Mix, PESTLE Analysis, SWOT Analysis, SWOT/TOWS Matrix, and a Competitor Analysis.
As a summary, I provided the IDEAS Boston marketing team a PowerPoint presentation highlighting the key areas of my research and future recommendations.
Intern at Ryan Academy
June 2011 - August 2011 | Dublin, Ireland
The DCU Ryan Academy is belong to the TechStars network. They provide incubation space for start-up companies as part of the Propeller Venture Accelerator Program. They also provide educational programs for entrepreneurs, CEO's, and other management participants.
In this position, I worked closely with my team and senior management alike. I set up the Academy's LinkedIn and Twitter pages. I worked with the Business Innovation Programme team in promoting the programme to future candidates and assisting in events being held by the Academy.
Marketing Consultant at BandBidder.com
February 2011 - May 2011 | Dublin, Ireland
BandBidder.com is a social entrepreneurship project where venues are looking for cost effective entertainment to bring in an audience, and musicians are looking for opportunities to break through to the music scene. BandBidder.com gives venues and musicians a platform to connect with each other. Both parties create profiles on the BandBidder.com website. Musicians can bid on a venue to perform for a desired price. The venue then chooses the winner of the bid. It's not always that the lowest bid that wins.
I developed a marketing audit and marketing plan for BandBidder.com investigating the Philadelphia market. This report concluded with my proposed recommendations for BandBidder.com's future actions, including a mission and vision statement for BandBidder.
BandBidder is part of the Dublin Institute of Technology Hothouse programme. This is a year-long incubation programme for entrepreneurs with a technology-based business idea.
My main learning objectives from this position was realizing the salience of selling my skills as a consultant.
Google AdWords Group Consultant at Gallery Zozimus
March 2011 - April 2011 | Dublin, Ireland
This was a project I undertook in university that included managing a Google AdWords campaign for a company for 21 days, competing in the GOMCHA Challenge, organized by Google - www.google.com/onlinechallenge. I worked as part of a team of 4 managing the online campaign of an art gallery in Dublin. We were working with Gallery Zozimus: a Dublin City based art and sculpture gallery; with the aim of developing an effective Google AdWords campaign to increase brand exposure for the gallery. The resulting impact of this campaign gave the gallery an online presence which was unknown to the company prior to the campaign.
I received the Google Online Marketing Challenge (GOMC) certificate for participating: attached below in Box application. This certificate confirms that I gained practical, real world online experience working with local businesses to devise effective online marketing campaigns using Google AdWords.
Assistant at Bizminds
January 2011 - April 2011 | Dublin, Ireland
The idea behind Bizminds is to connect entrepreneurial minded people in a tough economic climate in Ireland. It provides networking opportunities for those seeking to take positive entrepreneurial action in times of high unemployment in Ireland due to the recession. It is due to launch late 2011. I helped to promote this organization at networking events. I also assisted in providing connections for the founder to launch this initiative.
http://welcometobizminds.blogspot.com/2011/01/there-is-no-t-in-can.html
http://www.linkedin.com/groups?about=&gid=3705233&trk=anet_ug_grppro
http://www.boards.ie/vbulletin/showthread.php?p=70252222
Events Assistant at Marketing Institute of Ireland
September 2010 - April 2011 | Dublin, Ireland
The Marketing Institute of Ireland is the official representative body for marketing professionals in Ireland. Monthly marketing networking breakfasts are held each month. I began attending these events at the beginning of 2010. I was later asked to assist the Marketing Institute's team during events. My assistance included handing out microphones during Q+A sessions and taking photos for promotion of future events.
Shareholder Services, Associate 1 at International Fund Services (Ireland) Ltd, A State Street Company
September 2009 - July 2010 | Dublin, Ireland
International Fund Services (Ireland) Ltd is a division of State Street Alternative Investment Solutions which provides a complete suite of fund accounting, fund administration and risk services to hedge funds and private equity funds. The focus of internal branding was very evident in this position.
This was a work placement as part of my university degree. It was an interesting experience with a high learning value. I was exposed greatly to the effects of the current recession which has affected the financial industry and other industries.
My duties included administrative tasks that are involved in the upkeep of investment funds. I learned a lot about the fund industry and received excellent ongoing training throughout my placement.
I found this job a good foundation in the practical knowledge that I found very helpful during my final year in university.
Customer Services Agent at Imagine Communications Group
July 2008 - October 2008 | Dublin, Ireland
Imagine is a telecommunications company who offer services for both the residential and business markets. During this position, I dealt with queries ranging from logging customers faults on their home or business phone lines, to dealing with basic technical support calls, to any billing queries. It was my team's duty to ensure that each customer was receiving full service which included a prompt response to customers' queries on receiving inbound calls and making outbound follow-up calls to customers. This position helped me to improve my communication and problem solving skills.
Accounts Assistant at Cornmarket Group Financial Services
June 2007 - April 2008 | Dublin, Ireland
Cornmarket provide insurance services to professionals employed by the government. I worked as part of a 3 month work experience role that started from when I left school, facilitated by the Business in the Community Ireland group. When the 3 months were finished, I was asked to stay on to work part time during my first year in university.
My main tasks included inputting data into the system and checking that clients were being charged at the correct rates for their insurance premiums and retirement plans. I was given the responsibility of modifying these rates to the correct rate and also doing any other administration work that was delegated to me.
Accounts Assistant at Chevrolet Ireland
January 2006 - February 2006 | Dublin, Ireland
This was a work placement for 2 separate weeks over the months January and February in 2006, while I was a school student. My role was assisting an accountant with his daily tasks. These included logging invoices into their system, completing "change of ownership" forms for cars owned by Chevrolet, and any other administration work. This position aided as a good introduction into an office environment; primarily how an office functions, procedures involved in an organisation, and completing delegated tasks.
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